Indian ecommerce company of fashion and casual lifestyle products Myntra will shut down its website from 1 May and become the first app-based retailer in India, according to reports.
To recall, Myntra was acquired by Flipkart last year for a sum of Rs 20,000 million.
The report reads that Myntra pulls in about 80 percent of its traffic and 60 percent of sales through its mobile application. It has plans to take the sales number to 90 percent by the end of the year.
Myntra launched its app on Android in May last year, around the time it was acquired by Flipkart. The company’s iPhone app launched last September.
Both Flipkart and Myntra have already shut down their mobile websites directing visitors to their respective apps.
Mukesh Bansal, co-founder of Myntra and CMO of Flipkart told to TOI that the growth on the mobile platform has been rapid because fashion shopping is quite impulsive. Myntra is focussed on the mobile platform and will be making major investments on this platform going forward.
To recall, Myntra was acquired by Flipkart last year for a sum of Rs 20,000 million.
The report reads that Myntra pulls in about 80 percent of its traffic and 60 percent of sales through its mobile application. It has plans to take the sales number to 90 percent by the end of the year.
Myntra launched its app on Android in May last year, around the time it was acquired by Flipkart. The company’s iPhone app launched last September.
Both Flipkart and Myntra have already shut down their mobile websites directing visitors to their respective apps.
Mukesh Bansal, co-founder of Myntra and CMO of Flipkart told to TOI that the growth on the mobile platform has been rapid because fashion shopping is quite impulsive. Myntra is focussed on the mobile platform and will be making major investments on this platform going forward.
TAGS :
Posts
.png)
COMMENTS