Put Your Keyword in the Title Tag

The title of your mobile app is likely the first thing that users see upon encountering your product. As a result, your title should offer a brief but compelling description of your app’s capabilities. Because Google Play limits app titles to 30 characters (as opposed to the 255 allowed in the App Store), it’s more important than ever for developers to use this space well. When creating your title tag, consider including one or two keywords that are most likely to appear in client searches to boost position. While it’s okay to change the title tag, you should avoid altering the name of your app, as doing so makes it hard for happy customers to recommend your product to friends.

Include a Demo Video

Demo videos are a crucial component of selling your app in the Google Play Store. To entice customers, create a 45 to 60-second demo showcasing some of your app’s unique features. Because videos appear in the first screenshot slot, they are a great, visual way to attract customers to your product. As an added bonus, your Google Play ranking will increase as more people view your video on Youtube (because Youtube search results affect those on Google).

Utilize External Links

Unlike the App Store, the Google Play Store allows developers to benefit from web search traffic for their app. As products receive more backlinks from external sites, their ranking in the Google Play Store can rise as well. Along with blogging about your own mobile app, consider asking a respected app reviewer to write about your product. Just remember to include a link to your app page in the store so you don’t miss out on a potential client for your mobile app.

Trust Gummicube with Your ASO Needs

A leader in app store optimization, Gummicube has access to the data and algorithms needed to optimize your app in any medium. Contact Gummicube today for more tips on marketing your Android app in the Google Play Store. As former app developers ourselves, we are fully committed to making your product a success.

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